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Confidential — for internal use only
Benefiting

Tiffany Haddish

Diaspora Groceries Campaign

Tiffany Haddish

What is Propeller?

We Turn Fans Into DONORS, ADVOCATES & ACTIVISTS at Scale

Propeller is the leading social impact platform connecting influential voices with causes that matter. Every entry to win requires an action that directly benefits your cause, turning superfans into committed long-term supporters.

3.5M+Community Members
14M+Actions Taken
$20M+Raised
150+Artist Partners
100+Nonprofit Partners

Propeller Partners

Meet Tiffany Haddish in Chicago

The Flyaway Meet & Greet

Win a Trip to Meet Tiffany Haddish in Chicago

  • ✦Roundtrip flights for winner + 1 guest to Chicago
  • ✦2-night hotel accommodation
  • ✦VIP tickets to see Tiffany at Chicago Improv
  • ✦Meet & greet with Tiffany
  • ✦Tiffany Haddish exclusive merch package
  • ✦Signed memorabilia

* City and venue subject to change based on tour routing.

Everyone Wins

A turnkey way to promote your tour & do massive good.

Tiffany Gets

  • A fully managed, zero-lift campaign with huge paid social driving tour and cause awareness and organic promotion to our 3.5M+ fans
  • First-party fan data from every campaign entry for audience targeting and growth
  • Positive PR and brand affinity alongside a national cause with authentic cultural alignment

Fans Get

  • A deeper connection with the comedian they love
  • A chance to win a phenomenal VIP experience: meet and greet with Tiffany
  • The chance to support a cause they care about

Diaspora Groceries Gets

  • New one-time and recurring donors
  • National visibility alongside a major comedian and a high-reach paid social campaign
  • High-intent activist leads ready to act and take advocacy actions

The Cause

Building Food Justice in South LA

Diaspora Groceries advances food justice and economic opportunity in South Los Angeles. Through micro-grants, business coaching, and community programs, they help Black and Brown families and food entrepreneurs build health and generational wealth.

Tiffany Haddish

She ready!

The Partnership

How It Works

Propeller Handles

  • Promotion across 3.5M+ Propeller platform users
  • First-party fan data collection & delivery
  • Paid promotion with national reach
  • All campaign creative & landing pages
  • Grand-prize fulfillment: flights, hotel, event tickets
  • Winner selection, notification & logistics
  • Post-campaign reporting & analytics for Diaspora Groceries
  • Full compliance, sweepstakes legal & official rules

The Ask

  • Meet & greet for grand-prize winner + guest
  • Signed memorabilia for the prize package
  • Social support from Tiffany Haddish's channels
  • 15 to 30 sec face-to-camera video (script provided)
  • Meta Advertiser access (team-approved)
  • 6 to 8 week promotion window before the show

You ready?!?

CASE STUDIES